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Mission Vision & Values

Our Mission

The Funeral Consumers Alliance is an educational nonprofit with nationwide affiliates offering funeral consumer support, information, and advocacy for legislative change.

Our Vision

We advocate for greater access to accurate funeral information. We believe in the rights of consumers to make informed funeral decisions. We envision a funeral landscape that no longer includes funeral poverty.

Our Values:

  • We value freedom of choice for consumers purchasing funeral goods and services regardless of race, ethnicity, sexual orientation, socioeconomics, and other factors.
  • We value the rights of consumers to choose funeral goods and services that are in line with their religious, philosophical, and/or ethical beliefs.
  • We value the right of everyone to designate a trusted individual to make their end of life decisions.

Our Objectives of Service are:

  • To publish educational content in a variety of media and formats at little or no cost for all consumers;
  • To host events for all consumers;
  • To serve as a consumer advocate and informed resource for pending legislation or regulations regarding end-of-life care and funeral industry practices;
  • To refer individuals with funeral-related complaints to appropriate agencies;
  • To encourage the presence of local affiliates and to refer inquiries from the public to affiliates;
  • To facilitate the exchange of information and experience among affiliates; and
  • To provide guidance to our affiliates in achieving the above stated purposes.